Digital Architect & Transformation Consultant
15 years of experience with e-commerce platforms, CRM systems, and data architecture—from 60,000-product catalogs to startup infrastructure. I bring structure to fragmented tool landscapes.
Experience with
The success of digital projects doesn't depend on the technology—it depends on clean data structures and clear processes.
My roots lie in high-volume e-commerce: platforms with tens of thousands of products, complex data flows, and many stakeholders. That's where I learned what really makes projects successful.
Today, I apply this experience across different contexts—from retail marketplaces to B2B portals to CRM systems with specific requirements. My role: reduce complexity, align stakeholders, get projects delivered.
I bridge the gap between strategy and go-live. Focus: risk mitigation in complex rollouts.
Architecture, not just administration. I build tool stacks that cleanly separate data and make it actionable.
From bottleneck to scale. Systematic efficiency gains through targeted automation.
Conceptual design and technical leadership of the digital infrastructure for an investment startup. Development of a system architecture that separates CRM data from sensitive documents. Focus on data modeling, process automation, and stakeholder coordination.
Strategic repositioning to a sports marketplace with 60,000+ SKUs. Responsibility for roadmap, product backlog, budget, and operations. Project management for implementation and rollout. Coordination of internal and external stakeholders.
Project management and conception of a global website (6 languages) with product catalog (30,000 SKUs). Stakeholder alignment across three time zones. SEO, SEA, Marketing Automation.
Project management for the rollout of a global B2C online shop (Magento). Responsible for the "Perfect Welding" e-commerce strategy. Market and competitive analysis.
Replacement of SAP Hybris and relaunch with custom solution. Roadmap responsibility, agency management, in-house SEO. Conversion optimization and web analytics.
I'm open for projects in platform architecture, CRM implementation, and digital transformation—remote or on-site in the DACH region and internationally.
Alternatively via LinkedIn: Marc Schraepler von Gerlach