RECOM Power – B2B Product Catalog

Project management and conception of a global website (6 languages) with product catalog (30,000 SKUs). Stakeholder alignment across three time zones. SEO, SEA, Marketing Automation.

Tools & Methods

PIM/DAM E-Commerce Project Management

Key Highlights

B2B product catalog with 30,000 entries

Multi-channel strategy consolidated from 4 data sources

B2B Platform & PIM

Global Coordination across 3 Time Zones

SEO, SEA & Marketing Automation

Project Background

Conception and implementation of a global B2B website with integrated product catalog for an international manufacturer of power supply solutions.

Services Delivered

Full project leadership for a 6-language website with 30,000 SKUs. Consolidation of 4 data sources into a central PIM system. Stakeholder coordination across three time zones (Europe, Asia, Americas). Development and execution of the digital marketing strategy (SEO, SEA, Marketing Automation).

Outcome

Successful launch of the multilingual platform. Significant improvement in organic visibility and lead generation through digital channels.