Fronius Welding – E-Commerce Strategy
Project management for the rollout of a global B2C online shop (Magento). Responsible for the 'Perfect Welding' e-commerce strategy. Market and competitive analysis.
Tools & Methods
E-Commerce Project Management
Key Highlights
E-commerce strategy for global industrial group
E-Commerce Strategy & Shop Launch
Market & Competitive Analysis
Global Rollout (Magento)
Web Performance Optimization
Project Background
Development and execution of the e-commerce strategy for a globally leading welding technology manufacturer. Goal: First-time direct online sales to end customers via a global Magento platform.
Services Delivered
Development of the “Perfect Welding” e-commerce strategy with clear market segmentation. Project leadership for the global shop rollout. Comprehensive market and competitive analysis. Continuous web performance optimization.
Outcome
Successful launch of the first global D2C shop. Clear strategic positioning in online retail.