Grüne Erde – E-Commerce Relaunch
Replacement of SAP Hybris with a custom-tailored e-commerce solution. Management of agile development teams, agency coordination, and data-driven conversion optimization for the SMB sector.
Tools & Methods
Key Highlights
Project Background
As E-Commerce Product Manager for a renowned mid-sized enterprise, the core objective was to replace a rigid SAP Hybris platform. The goal was a complete relaunch using an agile, custom-tailored e-commerce architecture.
What Was Built
Operational management of agencies and internal development teams using agile methodologies. Beyond the technical roadmap, a strong focus was placed on building internal capabilities: establishing in-house SEO workflows, guiding content teams, and driving systematic conversion optimization based on hard web analytics data.
Outcome
Successful launch of an agile custom solution, freeing the company from inflexible legacy systems. By internalizing core competencies and establishing a strictly data-driven approach, web performance and digital revenue were sustainably optimized.