Grüne Erde – Online Marketing
Replacement of SAP Hybris and relaunch with custom solution. Roadmap responsibility, agency management, in-house SEO. Conversion optimization and web analytics.
Tools & Methods
Online Marketing E-Commerce
Key Highlights
Online marketing relaunch
SEO, conversion optimization & data-driven campaign management
Online Marketing & SEO
Conversion Optimization (CRO)
Agency Management & Roadmap
Project Background
Strategic relaunch of online marketing activities following replacement of the SAP Hybris platform. Building a sustainable, data-driven online marketing strategy.
Services Delivered
Roadmap responsibility for the complete relaunch. Building and managing the in-house SEO team. Managing external agencies for SEA and content. Implementation of data-driven conversion optimization processes and web analytics.
Outcome
Significant improvement in organic rankings and conversion rate. Successful internalization of SEO expertise and development of efficient campaign management.